Monday, January 16, 2012

My People, My People!

BH 416
January 19, 2012

How do you define African American culture? According to Wikipedia, African-American culture, also known as black culture, in the United States refers to the cultural contributions of African Americans to culture of the United States, either as part of or distinct from American culture. The distinct identity of African-American culture is rooted in the historical experience of the African-American people, including the Middle Passage. The culture is both distinct and enormously influential to American culture as a whole.

Are you proud of your culture? Many sociologists allege humans are born without culture. For virtually anyone, culture begins with the family and continues through other social agents such as school, peer groups and mass media. This lesson follows the general process by which people develop their personalities and learn about the world around them, a process referred to as "socialization."

Socialization is the lifelong process by which people develop their personalities and learn about their culture. For virtually everyone, that process begins within the family, during the earliest days of life.

In my previous column I investigated the idea of Buying Black. Am I foolish, silly, and idiotic? The wealth gap between white and African-American families more than quadrupled from 1984 to 2007. Financial assets, excluding home equity, among white families grew from a median value of $22,000 to $100,000, while African-Americans had a median wealth of $5,000. The data indicate black consumers pay more than whites for accessing credit. My question is why are some of our African American youth spending $180 on gym shoes?

Most of us have long recognized the importance of peer relations in the lives of young people and Dr. Carter G. Woodson wrote in his book The Mis-education of the Negro, ‘when you control a man's thinking you do not have to worry about his actions’.

I am sure you are aware that not too many days ago, across the country, the release of the Nike Retro Air Jordan basketball shoes resulted in fights, arrests, and the use of pepper spray No one anticipated the hysteria around the original Air Jordan, which spawned a subculture of collectors willing to wait hours to buy the latest pair. But the shopping frenzy over the shoe had died down in recent years.

In Seattle, Tukwila police officer Mike Murphy said more than 1,000 people lined up to buy shoes at 4 a.m. at four stores in the Westfield South center mall.

He said police used pepper spray on about 20 people who were fighting, while one man was arrested for assault after police say he pushed an officer.

These latest incidents instead seem to be part of trend of increasing acts of violence at retailers this past holiday shopping season, as police tried to calm frenzied shoppers all wanting and willing to pay more than one hundred dollars for a pair of shoes.

And don’t forget the controversy surrounding one of the most profitable and wealthiest companies on the planet. Nike was investigated for how it has exploited workers in Asia for financial gain after moving the majority of its production so far away from its headquarters in Beaverton, Oregon.

We live in the world's wealthiest nation. Yet 13 percent of people living in the United States live in poverty. Nearly one in four children lives in households that struggle to put food on the table. That's 16.7 million children. I wonder how many are wearing Nike.

Cornell and Washington University researchers report the great majority of African Americans experience poverty during adulthood. Their findings show that nine out of every 10 black Americans, or 91 percent, who reach the age of 75 spend at least one of their adult years in poverty.

Of the several thousands, maybe hundreds of thousands, of the Black people who bought the Air Jordon shoes or were involved in the incidents, I wonder how much did they donate to the homeless or to hungry people, or to charitable organizations such as The New Life Evangelistic Center, The Salvation Army, or The United Way, and how many are receiving benefits from the government or state, or local charitable organizations and agencies? How many is suffering from a debilitating illness?

Dr. Carter G. Woodson said, “If the Negro in the ghetto must eternally be fed by the hand that pushes him into the ghetto, he will never become strong enough to get out of the ghetto”. He wrote “it may be well to repeat here the saying that old men talk of what they have done, young men of what they are doing, and fools of what they expect to do. The Negro race has a rather large share of the last mentioned class.” I bet most of them are wearing Nike Retro’s. Is it cultural?

Please listen the Bernie Hayes radio program Monday through Friday at 7am and 4 pm on WGNU-920 AM, or live on the Web @

And please watch the Bernie Hayes TV program Saturday Night at 10pm and Friday Morning at 9 am and Sunday Evenings at 5:30 pm on KNLC-TV Ch. 24.

I can be reached by fax at (314) 837-3369 or e-mail at:

Be Ever Wonderful!


Every Friday Should Be Black Friday in the African American Community!

BH 415

In recent weeks on my radio program several guests have recommend that people of African Ancestry buy from businesses owned by people who look like them, or should I say look like us?
Bob Law proposes people of color should not but from companies or stores that do not employ Black people. He said if radio stations, TV stations and social media targeting the Black community supported this idea it would help not only Black businesses but the Black consumer as well.

Total spending over the four-day weekend following Thanksgiving 2011 reached a record $52.4 billion, up 16% from $45 billion last year, according to a survey by the National Retail Federation. It is a busy shopping day and is a holiday in some states. How many of those dollars were yours?

The State of the African-American Consumer Report found that black buying power is projected to reach $1.1 trillion by 2015. The study, which focuses on black spending, media habits and consumer trends, reported an increase in the amount of blacks attending college or earning a degree to 44 percent for men and 53 percent for women. It also found an increase in the number of African American households earning $75,000 or higher by almost 64 percent. My question is who benefits?

According to Target Market, a company that tracks Black consumer spending, African Americans spend a significant amount of their income on depreciable products, and among the favorite purchases are cars and liquor.

We must realize also that there are many different communities of Black folks in America. We have separate and distinct religions and dissimilar ways of life. While many are Christians, numerous are practicing Muslims, Bahia and other organized beliefs and worships.

We are also separated by social customs and health practices. There is a great number of Blacks from African countries, the West Indies, the Dominican Republic, Haiti, and Jamaica. However the largest parts are the descendants of slaves. Should we expect them to feel the same about buying Black? Should they celebrate Christmas and Kwanzaa? Will you?

According to a Chicago Book Essay report, “Too often, companies don’t realize the inherent differences of our community, are not aware of the market size impact and have not optimized efforts to develop messages beyond those that coincide with Black History Month,” said Cloves Campbell.

Dr. Maulana Karenga, the creator of Kwanzaa was also a guest recently on my radio program. He reminds us that Kwanzaa is a weeklong celebration held in the United States honoring universal African American Heritage and culture, observed from December 26 to January 1 each year. It was first celebrated in 1966–1967.

Karenga said his goal was to "give Blacks an alternative to the existing holiday and give Blacks an opportunity to celebrate themselves and history, rather than simply imitate the practice of the dominant society.
Well, you now have an alternative, either to buy Christmas gifts, Kwanzaa gifts or both. But where will those profits be in January? Whose businesses will prosper and whose neighborhoods will benefit from your dollars? Will your children have a meaningful celebration? It is just a question.

Please listen the Bernie Hayes radio program Monday through Friday at 7am and 4 pm on WGNU-920 AM, or live on the Web @

And please watch the Bernie Hayes TV program Saturday Night at 10pm and Friday Morning at 9 am and Sunday Evenings at 5:30 pm on KNLC-TV Ch. 24.

I can be reached by fax at (314) 837-3369 or e-mail at:

Be Ever Wonderful!